Entrepreneur. Speaker. Author.

Honest opinions and thoughts on E-Commerce, Entrepreneurship, and Singapore-Malaysia issues.


Meeting Matt Mullenweg, founder of Automattic, in Singapore, June 2014.


I am the Co-Founder and Director of Supply Chain Systems at iCommerce Asia Private Limited. Previously, I was the CEO of ALM Group Pte Ltd and the Creator of Rezkii, a WooCommerce turnkey SaaS. I previously co-founded the Singapore WordPress User Group in 2010 and chaired the WordCamp Singapore 2011 organising team.

I help businesses with their eCommerce supply chain problems to delight customers and get their products from click-to-doorstep. I am a commentator on Singapore-Malaysia issues as I spend time in both countries. I am a public speaker, and an aspiring author.

You could find me on LinkedIn and Facebook to follow my work or get in touch with me.

I also post to @honesthalalreviews on Instagram on my food hunts.

I'm available for freelance web development work and public speaking requests.